It's time for another entry for the Insecure Writers' Support Group, where writers can share their doubts and insecurities with no fear of ridicule. Go here to sign up and find other participants and please visit our excellent co-hosts for February, Gwen Gardner, Dolorah, Sarah Foster, and M. Pax.
Lately I have been reading several posts by well-loved blogger friends announcing that due to time constraints they would need to sacrifice some aspect of their writer selves - blogging, writing, Facebooking etc - even if only on a temporary basis. This is quite a saddening state of affairs, but I know what they mean. In the month of January I didn't get much "writing" writing done, in terms of putting new made up things on a page. Okay, I've done some editing and some freelance writing, but some of this is procrastinating working on the final part of my series. I need to pull my socks up and get down to it. Maybe it is stage fright of coming up with a really good finale. Anyway, my time management problem is compounded by being a little bit stuck, but that will not be the case for everyone.
I think what to bear in mind is that if you're going to sacrifice anything, it shouldn't be writing. That's kind of the bare bones of what we do and how we define ourselves. But sacrifice marketing? We all know that even the most sublime stories need a bit of a push if they are not to languish, forgotten. We would probably be better off writing solely for ourselves if we didn't support our own work.
So the answer is to keep up both of these pursuits, but how can this be done? A lot of marketing can be labour intensive, like scheduling and writing posts for a blog tour, and you might need to take a week off writing your WIP to focus on that. But that's okay, if you're doing things like character posts and interviews it's still creative writing, and you will probably end up learning even more about your characters. And it's well worth making posts unique and engaging because a handful of buy links repeated time and again is a turn-off.
Other marketing pursuits can be done in odd moments, such as sending your book off to a reviewer, or setting up a giveaway on Goodreads. Something I haven't done yet, but which sounds worthwhile, is dropping in on forums and other venues that focus on your genre. It was Christine Rains who pointed out to me the importance of reaching out to your intended audience.
Something which tends to divide opinion is Facebook. I haven't set up an author page on there, but as there tend to be shorter posts it might be more time efficient than a blog. After reading this excellent post from Chrys Fey, I'm now giving it much more consideration than I did before.
Do you have any time management tips?
On another note, I'd like to ask for some help for a special little pup if you can manage it. This guy was
adopted from Spain, from the same rescue as our dog Tobi, but the family who adopted him have found themselves faced with an exorbitant medical bill through no fault of their own. Please follow the link below to my wife's Crowdfunder page, and if you can spare anything to help Prince it would be hugely appreciated.
Please Help Pay Prince's Fees